Tag: Social Media

ReDiscover New West Campaign

Posted on by Kumquat Marketing

ReDiscover New West Campaign

Call for RDNW influencers

Type of Project

Collab with VanFoodies, Content Development, Social Media, Influencer Campaign

 

 

 

About the Project

#ReDiscoverNewWest (RDNW) was a joint COVID recovery initiative among a number of business associations in New Westminster, to encourage locals to visit the city to explore, shop, eat, and play. Partner associations included the City of New Westminster, New West Chamber of Commerce, Downtown New West, Uptown Business Association, and Arts New West. In 2022, RDNW wanted to launch an influencer campaign and needed assistance with project coordination.

Project Objective

To develop and execute an influencer campaign on behalf of ReDiscover New West.

Project Results

  • Created and managed the @rediscovernewwest Instagram for nine months.
  • Curated and created content for @rediscovernewwest.
  • Coordinated a nine-month influencer campaign, including recruiting and managing 14 influencers, creating the agreements, overseeing content schedule, collecting analytics, facilitating campaign meetings, liaising between partner associations, and coordinating payments.
  • Created original content via @vanfoodies (example on Instagram and TikTok)
  • Generated close to 225,000 impressions through the influencer campaign with an average 9.6% engagement rate per influencer post.

BC Ale Trail

Posted on by Kumquat Marketing

BC Ale Trail

Visiting Vancouver’s North Shore Ale Trail

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

BC Ale Trail promotes self-guided itineraries that highlight BC craft breweries and the super, natural landscapes that surround them.

Project Objective

To go on a 3-day trip to explore Vancouver’s North Shore Ale Trail, and create social media and blog content to promote 17 destinations on the itinerary.

Project Results

 

#WeAreTourism Movement

Posted on by Kumquat Marketing

#WeAreTourism Movement

#WeAreTourism interview at Mackin House Coquitlam
#WeAreTourism interview at Mackin House Coquitlam

 

Type of Project

Copywriting, Content Development, Social Media

 

 

 

About the Project

A grassroots social media movement supported by Metro Vancouver Tourism and Hospitality Response and Recovery Task Force

Project Objective

To develop content to inspire the general public to support tourism and hospitality businesses in Metro Vancouver by communicating the impact of COVID-19 on the industry as well as significance of tourism to the economy. 

Project Results

 

Chilean Fresh Fruit Association

Posted on by Kumquat Marketing

Chilean Fresh Fruit Association

Muscat Grapes from Chile

Muscat Grapes from Chile

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

Chile offers a variety of fresh fruit available for purchase in Canada

Project Objective

To develop visual content to inspire consumption of fresh fruit from Chile

Project Results

  • Created fun and unique ways to use Chilean fruit 
  • Produced a series of content to share on VanFoodies’ channels, including blog and social media posts, to highlight Chilean fruit
  • Average social media engagement rate of over 9%

 

 

Yue Restaurant Tasting

Posted on by Kumquat Marketing

Yue Restaurant Dim Sum Tasting

 

Type of Project

Event Planning, Media Relations, Public Relations, Social Media

 

 

 

About the Project

Yue Restaurant wanted to increase brand awareness in the mainstream market and broaden its reach to a younger demographic

Project Objective

To organize a dim sum tasting with local bloggers and influencers, and to introduce some Chinese New Year menu items 

Project Results

  • Hosted 20 local food bloggers, influencers and industry partners
  • Generated more than 100 Instagram posts and stories, as well as 13 blog posts 
  • Instagram following increased by close to 200% within 15 days of the tasting

 

Mid-Autumn Moon 2019

Posted on by Kumquat Marketing

Mid-Autumn Moon 2019

Speeches at Mid-Autumn Moon 2019
Speeches at Mid-Autumn Moon 2019

 

Type of Project

Copywriting, Content Development, Media Relations, Public Relations, Social Media

 

 

 

About the Project

This year’s annual Mid-Autumn Festival celebration at Dr. Sun Yat-Sen Classical Chinese Garden also included an announcement of the garden’s new Artist-In-Residence program

Project Objective

To create and execute a marketing, promotional and PR plan for the Mid-Autumn Moon Event on September 13, 2019, as well as the garden’s new Artist-In-Residence program

Project Results

  • A $0-budget plan that not only utilized client’s own website, e-newsletter and social media, but also resulted in earned exposure with more than 30 digital and traditional media outlet
  • Developed event description, social media content, media advisory and press release
  • Responded to media inquiries and coordinated interviews
  • On-site media liaison at the event
  • Media coverage included CBC Radio, CBC News, Spice Radio, Ming Pao and Sing Tao
  • Event attendance exceeded the target by 40%