#WeAreTourism Movement

#WeAreTourism interview at Mackin House Coquitlam
#WeAreTourism interview at Mackin House Coquitlam

 

Type of Project

Copywriting, Content Development, Social Media

 

 

 

About the Project

A grassroots social media movement supported by Metro Vancouver Tourism and Hospitality Response and Recovery Task Force

Project Objective

To develop content to inspire the general public to support tourism and hospitality businesses in Metro Vancouver by communicating the impact of COVID-19 on the industry as well as significance of tourism to the economy. 

Project Results

 

Chilean Fresh Fruit Association

Muscat Grapes from Chile

Muscat Grapes from Chile

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

Chile offers a variety of fresh fruit available for purchase in Canada

Project Objective

To develop visual content to inspire consumption of fresh fruit from Chile

Project Results

  • Created fun and unique ways to use Chilean fruit 
  • Produced a series of content to share on VanFoodies’ channels, including blog and social media posts, to highlight Chilean fruit
  • Average social media engagement rate of over 9%

 

Yue Restaurant Dim Sum Tasting

 

Type of Project

Event Planning, Media Relations, Public Relations, Social Media

 

 

 

About the Project

Yue Restaurant wanted to increase brand awareness in the mainstream market and broaden its reach to a younger demographic

Project Objective

To organize a dim sum tasting with local bloggers and influencers, and to introduce some Chinese New Year menu items 

Project Results

  • Hosted 20 local food bloggers, influencers and industry partners
  • Generated more than 100 Instagram posts and stories, as well as 13 blog posts 
  • Instagram following increased by close to 200% within 15 days of the tasting

 

Mid-Autumn Moon 2019

Speeches at Mid-Autumn Moon 2019
Speeches at Mid-Autumn Moon 2019

 

Type of Project

Copywriting, Content Development, Media Relations, Public Relations, Social Media

 

 

 

About the Project

This year’s annual Mid-Autumn Festival celebration at Dr. Sun Yat-Sen Classical Chinese Garden also included an announcement of the garden’s new Artist-In-Residence program

Project Objective

To create and execute a marketing, promotional and PR plan for the Mid-Autumn Moon Event on September 13, 2019, as well as the garden’s new Artist-In-Residence program

Project Results

  • A $0-budget plan that not only utilized client’s own website, e-newsletter and social media, but also resulted in earned exposure with more than 30 digital and traditional media outlet
  • Developed event description, social media content, media advisory and press release
  • Responded to media inquiries and coordinated interviews
  • On-site media liaison at the event
  • Media coverage included CBC Radio, CBC News, Spice Radio, Ming Pao and Sing Tao
  • Event attendance exceeded the target by 40%