Jonathan Desmond Photography

Jonathan Desmond Wong (right) interviewed by Omni TV
Jonathan Desmond Wong (right) interviewed by Omni TV

 

Type of Project

Media Relations, Public Relations

 

 

 

About the Project

A new photography book, titled “I Was Lured Into A Tea Shop“, released by Jonathan Desmond Wong, a local documentary photographer

Project Objective

To handle the media relations activities related to the book launch, which include composing and distributing a press release to announce the book launch; curating a media list; handling media inquiries and arranging interviews; and tracking media coverage.

Project Results

  • Tailored the press release and headline to niche media outlets
  • Coordinated interview requests with local newspaper, magazine and TV stations
  • Contributed to the 35% increase in visits to client’s website
  • Sample media coverage:

“Working with Joyce at Kumquat Marketing was a splendid experience. Joyce took a lot of time to help frame the project, outline some marketing objectives and provide a very detailed yet streamlined approach to marketing of my book “I Was Lured Into A Teashop”. She is very eager and passionate about marketing and will definitely help keep you on track to ensure that your marketing goals are being pushed towards.

Joyce is an amazing person to work with and I look forward to working with her again when another project comes up and I need a helping hand in getting the marketing off the ground.”

Jonathan Desmond Wong

 

 

Jonathan Desmond Wong
Jonathan Desmond Wong

Local Photographer Documents Chinatown Moments in Prints

New Photography Book Puts Vancouver Chinatown in a Time Capsule

September 24, 2020, Vancouver, BC — Jonathan Desmond Wong, a local documentary photographer, has published his first photography book I Was Lured Into A Tea Shop. The photography book is the result of a 3-year project on capturing the unique essence of Vancouver’s Chinatown.

Continue reading ““I Was Lured Into A Tea Shop” Book Release”

 

Lam Wong and Steven Dragonn | Credit: Mayowill Photography
Lam Wong and Steven Dragonn | Credit: Mayowill Photography

New Art Exhibit to Spark Cultural Dialogues between the East and the West 

Investigation of Things now open at Dr. Sun Yat-Sen Classical Chinese Garden

January 23, 2020, Vancouver, BC — Dr. Sun Yat-Sen Classical Chinese Garden, in collaboration with the Shang Foundation for Art, is pleased to announce the opening of Investigation of Things 格物. An ancient Chinese phrase to describe the study of the nature of the world, this exhibition focuses on how two different cultures observe, study, and understand individual items and objects, and how they fit into the world around us.

Continue reading ““Investigation of Things” Art Exhibit Opening”

Mid-Autumn Moon 2019

Speeches at Mid-Autumn Moon 2019
Speeches at Mid-Autumn Moon 2019

 

Type of Project

Copywriting, Content Development, Media Relations, Public Relations, Social Media

 

 

 

About the Project

This year’s annual Mid-Autumn Festival celebration at Dr. Sun Yat-Sen Classical Chinese Garden also included an announcement of the garden’s new Artist-In-Residence program

Project Objective

To create and execute a marketing, promotional and PR plan for the Mid-Autumn Moon Event on September 13, 2019, as well as the garden’s new Artist-In-Residence program

Project Results

  • A $0-budget plan that not only utilized client’s own website, e-newsletter and social media, but also resulted in earned exposure with more than 30 digital and traditional media outlet
  • Developed event description, social media content, media advisory and press release
  • Responded to media inquiries and coordinated interviews
  • On-site media liaison at the event
  • Media coverage included CBC Radio, CBC News, Spice Radio, Ming Pao and Sing Tao
  • Event attendance exceeded the target by 40%

 

 

Lam Wong
Lam Wong

Artist-in-Residence to Create Dialogue with Local Communities Through Tea and Art

Dr. Sun Yat-Sen Classical Chinese Garden welcomes Lam Wong to his year-long artist residency

September 17, 2019, Vancouver, BC — Dr. Sun Yat-Sen Classical Chinese Garden is pleased to announce the official opening of Cha He 茶和 / Tea Harmony, a year-long Artist-in-Residence program featuring local artist, Lam Wong. The program includes a series of tea-themed exhibitions, performances, workshops, and educational activities. It aims to connect the Garden with other cultural organizations and heritage spaces in Vancouver Chinatown, activating these historical spaces as art galleries.

Continue reading “Lam Wong Artist Residency & “Chaji” Opening”