Author: Kumquat Marketing

BC Ale Trail

Posted on by Kumquat Marketing

BC Ale Trail

Visiting Vancouver’s North Shore Ale Trail

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

BC Ale Trail promotes self-guided itineraries that highlight BC craft breweries and the super, natural landscapes that surround them.

Project Objective

To go on a 3-day trip to explore Vancouver’s North Shore Ale Trail, and create social media and blog content to promote 17 destinations on the itinerary.

Project Results

 

Live Spot Prawn Pre-Orders with BC Live Spot Prawns & Seafood

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Pre-order Opens for Live Spot Prawn Pick-up or Home Delivery

May 5, 2021, Ladner, BC — Live spot prawn season opens on May 14, and BC Live Spot Prawns & Seafood is now accepting pre-orders of live spot prawns for home delivery or pick-up at the Ladner Wharf or False Creek Fishermen’s Wharf.

A small business based out of Ladner, BC Live Spot Prawns & Seafood (BCLSPS) provides customers with the freshest, wild-caught seafood directly from its network of five local fishing families. Customers are guaranteed only wild-caught, sustainable, antibiotic-free and hormone-free spot prawns, salmon, sablefish, halibut, and other live, fresh, or frozen seafood products. 

Right now, customers can go to the BCLSPS website at bclivespotprawns.com to place an order for live spot prawns. In-person pick-ups are available at the Ladner Wharf starting May 15, or at the False Creek Fishermen’s Wharf starting May 17. The spot prawn season generally lasts for 30-40 days.

Continue reading “Live Spot Prawn Pre-Orders with BC Live Spot Prawns & Seafood” →

Bring Home The Bacon Launches Lunar New Year Meat Boxes

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Bring Home The Bacon Launches Special Meat Boxes to Ring in The Year of The Ox

January 28, 2021, Vancouver, BC — Lunar New Year is a time for families to get together and celebrate. Bring Home The Bacon, an online meat delivery company in Vancouver, is pleased to offer two special meat boxes to ring in the Year of the Ox. The products in each box are carefully selected for their symbolic meaning in Chinese culture such as abundance, happiness and advancement — perfect as a new year wish for the family or a gift to others.

A female-founded small business, Bring Home The Bacon offers chef-curated, restaurant quality meat and seafood delivered conveniently and directly to the customers at 15% less than comparable online retailers and gourmet grocery stores. Its products range from your everyday organic, hormone-free chicken, to pork and wild seafood, to the connoisseur favourites of duck confit, rack of lamb, and wagyu beef.

Named Fortune & Prosperity, and Wealth & Abundance, the two meat boxes feature products including Sablefish Steaks, where fish symbolizes wealth and abundance; Whole Chicken, a symbol for togetherness and wholesomeness; and White Prawns, of which the Cantonese name resembles laughter. Since it’s the Year of the Ox, customers will also find Striploin or Wagyu Ribeye in the boxes. And to round up the carefully curated menu, Bring Home The Bacon is pleased to partner with Gary’s Patisserie, another local small business, to include its Red Velvet Cake in-a-Jar in each box. Cakes symbolize reaching new heights, whether someone is advancing in school, at work, or in life.

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Archipelago Launches Amazon and Vancouver Pop-Up Store

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Archipelago Pop-up Store
Archipelago Pop-up Store

Sharing A Taste of Indonesia with Canada While Helping Home Country to Thrive

Canadian-Indonesian Entrepreneurs Introduce Authentic, Fair-Trade Products to Canada

December 3, 2020, Vancouver, BC — Canadian-Indonesian entrepreneurs are looking to introduce unique and interesting Indonesian products to Canada while supporting the livelihood of Indonesian producers back home. Archipelago Marketplace Inc. is set to open its online store on Amazon as well as its pop-up shop in Vancouver’s historic Gastown at Indonesian Promotion Trade Centre (ITPC) on December 10, 2020.

“We curate and deliver unique and high quality products directly from Indonesia to homes in North America,” says Liza Wajong, Co-Founder of Archipelago. “Each product contains a piece of the Indonesian culture that we proudly represent and we can’t wait to share with Canada.”

Named after Indonesia’s unique geographic makeup of many islands, the concept of Archipelago was driven by the devastating economic impact from the global COVID-19 pandemic. Liza and David Gunawan, Archipelago’s other Co-Founder, wanted to support the small and medium sized businesses back in their home country Indonesia, but also recognized a gap in authentic Indonesian products in Canada. Naturally, Liza and David became the bridge and the idea of a marketplace was formed.

Up to 70 products will be available at Archipelago’s Amazon store and the local pop-up store in Vancouver, ranging from coffee to tea, to snacks and food seasoning, to cassava flour, coconut sugar and vanilla. Shoppers will find products such as:

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Bring Home The Bacon Black Friday / Christmas Promotion

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Bring Home The Bacon
Bring Home The Bacon is an online meat delivery company in Vancouver, BC

 

Give The Gift of Quality Meat

Local Meat Delivery Company Brings Restaurant Quality to Your Home Kitchen This Holiday

November 25, 2020, Vancouver, BC — Rediscover the joy of cooking at home and indulge in a fine restaurant quality meal with premium meat and seafood this holiday season. Bring Home The Bacon, an online meat delivery company in Vancouver, is pleased to offer a wide selection of products at 15% less than comparable online retailers and local gourmet grocery stores.

A female-founded small business, Bring Home The Bacon offers chef-curated, restaurant quality meat and seafood delivered conveniently and directly to the customers. Its products range from your everyday organic, hormone-free chicken, to pork and wild seafood, to the connoisseur favourites of tomahawk steak, duck confit, rack of lamb, ahi tuna and wagyu beef. 

Continue reading “Bring Home The Bacon Black Friday / Christmas Promotion” →

#WeAreTourism Movement

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#WeAreTourism Movement

#WeAreTourism interview at Mackin House Coquitlam
#WeAreTourism interview at Mackin House Coquitlam

 

Type of Project

Copywriting, Content Development, Social Media

 

 

 

About the Project

A grassroots social media movement supported by Metro Vancouver Tourism and Hospitality Response and Recovery Task Force

Project Objective

To develop content to inspire the general public to support tourism and hospitality businesses in Metro Vancouver by communicating the impact of COVID-19 on the industry as well as significance of tourism to the economy. 

Project Results

 

Chilean Fresh Fruit Association

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Chilean Fresh Fruit Association

Muscat Grapes from Chile

Muscat Grapes from Chile

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

Chile offers a variety of fresh fruit available for purchase in Canada

Project Objective

To develop visual content to inspire consumption of fresh fruit from Chile

Project Results

  • Created fun and unique ways to use Chilean fruit 
  • Produced a series of content to share on VanFoodies’ channels, including blog and social media posts, to highlight Chilean fruit
  • Average social media engagement rate of over 9%

 

 

Jonathan Desmond Photography

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Jonathan Desmond Photography

Jonathan Desmond Wong (right) interviewed by Omni TV
Jonathan Desmond Wong (right) interviewed by Omni TV

 

Type of Project

Media Relations, Public Relations

 

 

 

About the Project

A new photography book, titled “I Was Lured Into A Tea Shop“, released by Jonathan Desmond Wong, a local documentary photographer

Project Objective

To handle the media relations activities related to the book launch, which include composing and distributing a press release to announce the book launch; curating a media list; handling media inquiries and arranging interviews; and tracking media coverage.

Project Results

  • Tailored the press release and headline to niche media outlets
  • Coordinated interview requests with local newspaper, magazine and TV stations
  • Contributed to the 35% increase in visits to client’s website
  • Sample media coverage:

“Working with Joyce at Kumquat Marketing was a splendid experience. Joyce took a lot of time to help frame the project, outline some marketing objectives and provide a very detailed yet streamlined approach to marketing of my book “I Was Lured Into A Teashop”. She is very eager and passionate about marketing and will definitely help keep you on track to ensure that your marketing goals are being pushed towards.

Joyce is an amazing person to work with and I look forward to working with her again when another project comes up and I need a helping hand in getting the marketing off the ground.”

Jonathan Desmond Wong

 

“I Was Lured Into A Tea Shop” Book Release

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Jonathan Desmond Wong
Jonathan Desmond Wong

Local Photographer Documents Chinatown Moments in Prints

New Photography Book Puts Vancouver Chinatown in a Time Capsule

September 24, 2020, Vancouver, BC — Jonathan Desmond Wong, a local documentary photographer, has published his first photography book I Was Lured Into A Tea Shop. The photography book is the result of a 3-year project on capturing the unique essence of Vancouver’s Chinatown.

Continue reading ““I Was Lured Into A Tea Shop” Book Release” →

White Spot Wins Employees First Award

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Arun Subramanian, Director, Industry Health & Safety of go2HR and Bill Senghera, Business Consultant/Risk Manager of White Spot
Arun Subramanian, Director, Industry Health & Safety of go2HR and Bill Senghera, Business Consultant/Risk Manager of White Spot

White Spot Wins Award For Putting Employees and Workplace Safety First

March 6, 2020, Victoria, BC — White Spot Limited has won the coveted 2020 Employees First Award, presented last night at the BC Tourism Industry Conference. The award is sponsored by go2HR, BC’s tourism human resource association, as part of the 2020 Tourism Industry Awards.

The Employees First Award recognizes a British Columbia tourism and hospitality industry employer that has upheld high standards of excellence in occupational health & safety and human resource management practices. BC’s own restaurant chain since 1928, White Spot ensures a positive and safe work environment across all of its locations, under a strong leadership team led by its President, Warren Erhart.

Continue reading “White Spot Wins Employees First Award” →