Uptown Live 2024 Promotion

Type of Project

Integrated Marketing Plan, Publicity, Media Relations, Content Development, Social Media, Media Buying, Contractor Management

 

 

 

About the Project

Since 2012, Uptown Live has been one of the signature street festivals in New Westminster. Taking over Uptown New West near 6th Street and 6th Avenue for one summer day, the event includes live music on multiple stages, plus interactive exhibits, local artisans, food vendors, and fun for everyone.

Project Objective

To manage the marketing and promotion of Uptown Live 2024

Project Deliverables & Results

  • Created and curated social media content, and engaged with the community, over the event promotion period.
  • Created social media advertising campaigns and monitored results.
  • Coordinated social media giveaways with key partners.
  • Distributed two press releases to announce event dates and musician line-up.
  • Identified media outlets for ad buys and negotiated media sponsorship, including Z95.3 and New West Record, to more than double the ad investment.
  • Successfully negotiated to have Z Squad and Taylor Swift “Sign The Car” on location, which prompted additional social media and on-air mentions via Z95.3.
  • Submitted event details for listing with digital and traditional media
  • Coordinated with other contracted marketing vendors (e.g. graphic designer and web developer) to execute all marketing activities.
  • Provided live social media coverage throughout the event.
  • Supervised two volunteer photographers on location.

 

Photo Credit: Sim Canetty-Clarke

Sold-Out Interstellar 10 Concert Tour Comes to Vancouver

Interstellar’s Original Organist Roger Sayer Performs for One Night Only

September 10, 2024, Vancouver, BC — Music lovers and fans of the movie Interstellar rejoice! Roger Sayer, the organ soloist for the Oscar-nominated score, will perform in Vancouver for one night only. On October 25, the Interstellar 10 Organ Concert Tour concludes its Canadian leg at St. Andrew’s-Wesley United Church in Downtown Vancouver.

In 2014, Sayer worked with Hans Zimmer to create the soundtrack for the blockbuster film Interstellar. Since then, the music from the movie has developed a huge following, introducing the organ to many audiences for the first time. Sayer is celebrating the movie’s 10th anniversary with a worldwide Interstellar 10 Concert Tour, having presented to sold-out audiences in Japan, Australia, the United Kingdom and Europe. Presented by the Royal Canadian College of Organists, the Canadian Interstellar 10 tour consists of five stops, with Vancouver being the last stop on October 25.

Continue reading “Interstellar 10 Concert Tour Comes to Vancouver”

 

BC Live Spot Prawns Runs New Outpost in Steveston This Summer

Fishermen Direct, BC Wild-Caught Seafood at Steveston Fisherman’s Wharf

June 26, 2024, Steveston, BC — To celebrate the beginning of the wild BC salmon season, BC Live Spot Prawns & Seafood is excited to announce a new outpost at the Steveston Fisherman’s Wharf, starting June 28, selling BC wild-caught seafood until the end of summer.

Based out of Ladner, BC Live Spot Prawns & Seafood (BCLSPS) provides the freshest, wild-caught seafood directly from fishermen to customers. Customers are guaranteed only sustainable, antibiotic-free and hormone-free live, fresh or frozen spot prawns, salmon, sablefish, lingcod, halibut, and more. Thousands of happy customers buy from BCLSPS all year round.

Between June 28 and the end of summer (exact date to be announced), customers can stop by the BCLSPS boat at Steveston Fisherman’s Wharf at 3866 Bayview Street on Fridays, Saturdays and Sundays from 8am to 4pm. Product availability varies on a weekly basis and pre-order reservations will be announced via email newsletter and social media. Walk-up customers are always welcome.

Continue reading “BC Live Spot Prawns & Seafood Announces Steveston Outpost”

 

The Funk Hunters Headlines Uptown Live on July 27

June 6, 2024, New Westminster, BC — The Funk Hunters, Side One, Sambacouver and Andrew Allen – these artists will hit the main stage in Uptown New West on July 27. Uptown Live is excited to announce the full musician line-up for the free street music festival.

In a sea of carbon-copy producers, The Funk Hunters have cultivated their signature sound by creating forward-thinking electronic music that is influenced by old school funk, soul and hip-hop. Side One is a unique band that can play just about every genre of music imaginable to get you on the dance floor. Pioneers of Brazilian music in Vancouver, Sambacouver brings the most vibrant rhythms of Brazilian carnival music. With his dynamic performances and engaging stage presence, singer-songwriter Andrew Allen has toured with some of the biggest names in the music industry.

“We have multiple stages throughout the festival grounds with live music all evening long,” says Bart Slotman, President of the Board for the Uptown Business Association (UBA), the non-profit business association hosting Uptown Live. “We are thrilled with this line-up and we can’t wait!”

Continue reading “Uptown Live Announces Musician Line-up”

 

Uptown Live Returns July 27, 2024

May 10, 2024, New Westminster, BC — Uptown Live is back! Presented by TD Bank Group, the 13th Annual Uptown Live returns on Saturday, July 27, 2024, at the intersection of 6th Street and 6th Avenue in New Westminster.

“We are shaking things up this year,” says Bart Slotman, President of the Board for the Uptown Business Association (UBA), the non-profit business association for the uptown neighhourhood of New West. UBA has hired a new event management company, Mind Over Mountain Event Co., to oversee the production of Uptown Live. “The event will be from 4:00pm to 9:30pm, with an incredible line-up of music and entertainment sure to keep the crowd on their feet all evening long.”

In addition to live music on multiple stages, Uptown Live will have interactive community exhibits, local artisan vendors, a wide selection of tasty food trucks, as well as fun and entertainment for everyone. All conveniently located in the walkable, transit-accessible neighbourhood of Uptown New West that is also filled with unique local businesses and restaurants.

Continue reading “Uptown Live Announces 2024 Event Date”

 

BC Live Spot Prawns Announces 2024 Season Details

Pre-order for Greater Vancouver Home Delivery or Buy Daily Catch at Ladner Wharf

May 1, 2024, Ladner, BC BC Live Spot Prawns & Seafood is excited to announce that the 2024 live spot prawn season starts on May 17 and live spot prawns will be available at Ladner Wharf or Greater Vancouver home delivery throughout the season.

Based out of Ladner, BC Live Spot Prawns & Seafood (BCLSPS) provides the freshest, wild-caught seafood directly from fishermen to customers. Customers are guaranteed only sustainable, antibiotic-free and hormone-free live, fresh or frozen spot prawns, salmon, sablefish, lingcod, halibut, and more. Thousands of happy customers have bought live spot prawns from BCLSPS.

This year, customers can head to Ladner Wharf (5000 Elliott Street, Delta) starting May 17 to purchase live spot prawns. BCLSPS will open at 10am daily and limited quantities of live spot prawns will be available until sold out. There will be no pre-ordering online and customers will be served on a first come, first served basis.

Continue reading “BC Live Spot Prawns & Seafood 2024 Season”

 

Tourism Richmond Receives Prestigious DMO Professional Excellence Award at the 2024 BC Tourism Industry Conference

March 26, 2024, Richmond, BC — Tourism Richmond is thrilled to announce that it has been awarded the DMO Professional Excellence Award at the 2024 BC Tourism Industry Conference & Awards Gala, held in Victoria, BC, on March 7, 2024. This esteemed recognition is a testament to the dedication, passion, and innovative spirit of the organization.

“We are honoured to receive the DMO Professional Excellence Award, and we extend our heartfelt gratitude to each and every member of our board of directors and the incredible Tourism Richmond team. This award reflects our collective dedication to excellence, innovation, and collaboration (being EPIC!) within British Columbia’s vibrant tourism sector,” said Nancy Small, CEO at Tourism Richmond.

Continue reading “Tourism Richmond Receives 2024 Prestigious DMO Professional Excellence Award”

 

Four Tourism Businesses & Individuals Recognized for Being EPIC in Richmond

December 14, 2023, Richmond, BC — Tourism Richmond is pleased to announce the winners of its 2023 Richmond EPIC Tourism Awards. Four tourism businesses and individuals received an award for embodying the destination marketing organization’s EPIC core values: Excellence, Passion, Integrity and Collaboration.

“We live out these values everyday through our partnerships with community, travel and tourism stakeholders,” explains Nancy Small, Chief Executive Officer of Tourism Richmond. “These awards are a great way to bring everyone together – to celebrate the industry and recognize achievements.”

Now in its second year, the Richmond EPIC Tourism Awards celebrate the people, places, experiences, and attractions that make Richmond a vibrant and welcoming place to visit. Winners were chosen by a panel of individuals involved in Richmond’s tourism industry, and were recognized among their industry peers at Tourism Richmond’s Year End Celebration held on November 30.

Continue reading “2023 Richmond EPIC Tourism Awards”

 

Tourism New Westminster Appoints New Executive Director

June 22, 2023, New Westminster, BC — Tourism New Westminster is excited to announce the appointment of its new Executive Director, Gerardo Corro, an industry veteran with a wealth of experience and a fervor for promoting tourism. With this exciting addition, Tourism New West is poised to take the city’s tourism industry to new heights.

Corro brings over two decades of tourism and hospitality experience to New Westminster. He has spearheaded successful tourism initiatives, fostered collaborative partnerships, and developed comprehensive strategies for various destinations around the world. His track record has proven to drive growth and generate exceptional results, through leveraging the unique charm and cultural heritage of the destinations while preserving their authenticity and integrity.

Continue reading “Tourism New Westminster’s New Executive Director”

 

2023 BC Live Spot Prawns Pre-ordering Now Open
Pickup at Ladner Wharf or Greater Vancouver Home Delivery

April 17, 2023, Ladner, BC BC Live Spot Prawns & Seafood is excited to announce that pre-orders for the 2023 live spot prawn season are now open on its website. Limited pre-order slots are available for Ladner pickup or Greater Vancouver home delivery starting May 16.

“Everyone always looks forward to the live spot prawn season,” says Darin Chung of BC Live Spot Prawns & Seafood (BCLSPS), a small business based out of Ladner. “We appreciate the support from our customers and the community over the last few years, and we can’t wait to bring BC live spot prawns from our boats to everyone’s dinner table again!”

BCLSPS provides wild-caught, sustainable, antibiotic-free and hormone-free seafood directly from fishermen to customers. The company was the pioneer in introducing home delivery of live spot prawns in 2020 so customers could enjoy the tasty delicacy in the comfort of their own homes. Thousands of happy customers have bought live spot prawns from BCLSPS.

Continue reading “BC Live Spot Prawns & Seafood 2023 Season”