Kickstart the Holiday with Vancouver Academy of Music Symphony Orchestra
The Four Seasons and The Nutcracker at the Orpheum Theatre, Dec 11

November 9, 2022, Vancouver, BC — Holiday treats, passage of the seasons, and the thrill of a fast car…the Vancouver Academy of Music Symphony Orchestra (VAMSO) is pleased to present its winter concert that will tickle one’s senses and promises to be the perfect event to kickstart the holiday season. The Four Seasons and The Nutcracker Suite is held at the iconic Orpheum Theatre on December 11, 2022.

“We are excited to play two perennial favourites of the season, Tchaikovsky’s The Nutcracker Suite and Vivaldi’s The Four Seasons at this concert,” says Vancouver Academy of Music President & CEO, Joseph Elworthy. “One of which is a holiday staple, and another perfectly depicts the passage of time and seasons – there’s nothing more fitting than these two pieces.”

Inspired by festive holiday treats, The Nutcracker Suite will whisk the audience away to a faraway land full of musical delights and indulgences. VAMSO’s Concertmaster, Caitlin Wong, will take the spotlight as the solo violinist in The Four Seasons, filled with musical images of harvest celebrations, thunderous storms, frozen landscapes, and festive pastoral dancing. In addition, John Adam’s Short Ride in a Fast Machine is rich in fast-paced rhythms and textures, mimicking the feeling of getting into a fast car.

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ReDiscover New West Campaign

Call for RDNW influencers

Type of Project

Collab with VanFoodies, Content Development, Social Media, Influencer Campaign

About the Project

#ReDiscoverNewWest (RDNW) was a joint COVID recovery initiative among a number of business associations in New Westminster, to encourage locals to visit the city to explore, shop, eat, and play. Partner associations included the City of New Westminster, New West Chamber of Commerce, Downtown New West, Uptown Business Association, and Arts New West. In 2022, RDNW wanted to launch an influencer campaign and needed assistance with project coordination.

Project Objective

To develop and execute an influencer campaign on behalf of ReDiscover New West.

Project Results

Created and managed the @rediscovernewwest Instagram for nine months.
Curated and created content for @rediscovernewwest.
Coordinated a nine-month influencer campaign, including recruiting and managing 14 influencers, creating the agreements, overseeing content schedule, collecting analytics, facilitating campaign meetings, liaising between partner associations, and coordinating payments.
Created original content via @vanfoodies (example on Instagram and TikTok)
Generated close to 225,000 impressions through the influencer campaign with an average 9.6% engagement rate per influencer post.

Kickstart the Holiday with Vancouver Academy of Music Symphony Orchestra The Four Seasons and The Nutcracker at the Orpheum Theatre, Dec 11