Tag: Content Development

Uptown Live 2024

Posted on by Kumquat Marketing

Uptown Live 2024 Promotion

Type of Project

Integrated Marketing Plan, Publicity, Media Relations, Content Development, Social Media, Media Buying, Contractor Management

 

 

 

About the Project

Since 2012, Uptown Live has been one of the signature street festivals in New Westminster. Taking over Uptown New West near 6th Street and 6th Avenue for one summer day, the event includes live music on multiple stages, plus interactive exhibits, local artisans, food vendors, and fun for everyone.

Project Objective

To manage the marketing and promotion of Uptown Live 2024

Project Deliverables & Results

  • Created and curated social media content, and engaged with the community, over the event promotion period.
  • Created social media advertising campaigns and monitored results.
  • Coordinated social media giveaways with key partners.
  • Distributed two press releases to announce event dates and musician line-up.
  • Identified media outlets for ad buys and negotiated media sponsorship, including Z95.3 and New West Record, to more than double the ad investment.
  • Successfully negotiated to have Z Squad and Taylor Swift “Sign The Car” on location, which prompted additional social media and on-air mentions via Z95.3.
  • Submitted event details for listing with digital and traditional media
  • Coordinated with other contracted marketing vendors (e.g. graphic designer and web developer) to execute all marketing activities.
  • Provided live social media coverage throughout the event.
  • Supervised two volunteer photographers on location.

ReDiscover New West Campaign

Posted on by Kumquat Marketing

ReDiscover New West Campaign

Call for RDNW influencers

Type of Project

Collab with VanFoodies, Content Development, Social Media, Influencer Campaign

 

 

 

About the Project

#ReDiscoverNewWest (RDNW) was a joint COVID recovery initiative among a number of business associations in New Westminster, to encourage locals to visit the city to explore, shop, eat, and play. Partner associations included the City of New Westminster, New West Chamber of Commerce, Downtown New West, Uptown Business Association, and Arts New West. In 2022, RDNW wanted to launch an influencer campaign and needed assistance with project coordination.

Project Objective

To develop and execute an influencer campaign on behalf of ReDiscover New West.

Project Results

  • Created and managed the @rediscovernewwest Instagram for nine months.
  • Curated and created content for @rediscovernewwest.
  • Coordinated a nine-month influencer campaign, including recruiting and managing 14 influencers, creating the agreements, overseeing content schedule, collecting analytics, facilitating campaign meetings, liaising between partner associations, and coordinating payments.
  • Created original content via @vanfoodies (example on Instagram and TikTok)
  • Generated close to 225,000 impressions through the influencer campaign with an average 9.6% engagement rate per influencer post.

BC Ale Trail

Posted on by Kumquat Marketing

BC Ale Trail

Visiting Vancouver’s North Shore Ale Trail

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

BC Ale Trail promotes self-guided itineraries that highlight BC craft breweries and the super, natural landscapes that surround them.

Project Objective

To go on a 3-day trip to explore Vancouver’s North Shore Ale Trail, and create social media and blog content to promote 17 destinations on the itinerary.

Project Results

 

#WeAreTourism Movement

Posted on by Kumquat Marketing

#WeAreTourism Movement

#WeAreTourism interview at Mackin House Coquitlam
#WeAreTourism interview at Mackin House Coquitlam

 

Type of Project

Copywriting, Content Development, Social Media

 

 

 

About the Project

A grassroots social media movement supported by Metro Vancouver Tourism and Hospitality Response and Recovery Task Force

Project Objective

To develop content to inspire the general public to support tourism and hospitality businesses in Metro Vancouver by communicating the impact of COVID-19 on the industry as well as significance of tourism to the economy. 

Project Results

 

Chilean Fresh Fruit Association

Posted on by Kumquat Marketing

Chilean Fresh Fruit Association

Muscat Grapes from Chile

Muscat Grapes from Chile

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

Chile offers a variety of fresh fruit available for purchase in Canada

Project Objective

To develop visual content to inspire consumption of fresh fruit from Chile

Project Results

  • Created fun and unique ways to use Chilean fruit 
  • Produced a series of content to share on VanFoodies’ channels, including blog and social media posts, to highlight Chilean fruit
  • Average social media engagement rate of over 9%