About the Project

#ReDiscoverNewWest (RDNW) was a joint COVID recovery initiative among a number of business associations in New Westminster, to encourage locals to visit the city to explore, shop, eat, and play. Partner associations included the City of New Westminster, New West Chamber of Commerce, Downtown New West, Uptown Business Association, and Arts New West. In 2022, RDNW wanted to launch an influencer campaign and needed assistance with project coordination.

Project Objective

To develop and execute an influencer campaign on behalf of ReDiscover New West.

Project Results

• Created and managed the @rediscovernewwest Instagram for nine months.
• Curated and created content for @rediscovernewwest.
• Coordinated a nine-month influencer campaign, including recruiting and managing 14 influencers, creating the agreements, overseeing content schedule, collecting analytics, facilitating campaign meetings, liaising between partner associations, and coordinating payments.
• Created original content via @vanfoodies (example on Instagram and TikTok)
• Generated close to 225,000 impressions through the influencer campaign with an average 9.6% engagement rate per influencer post.