Tourism New Westminster Appoints New Executive Director

June 22, 2023, New Westminster, BC — Tourism New Westminster is excited to announce the appointment of its new Executive Director, Gerardo Corro, an industry veteran with a wealth of experience and a fervor for promoting tourism. With this exciting addition, Tourism New West is poised to take the city’s tourism industry to new heights.

Corro brings over two decades of tourism and hospitality experience to New Westminster. He has spearheaded successful tourism initiatives, fostered collaborative partnerships, and developed comprehensive strategies for various destinations around the world. His track record has proven to drive growth and generate exceptional results, through leveraging the unique charm and cultural heritage of the destinations while preserving their authenticity and integrity.

ReDiscover New West Campaign

Call for RDNW influencers

Type of Project

Collab with VanFoodies, Content Development, Social Media, Influencer Campaign

About the Project

#ReDiscoverNewWest (RDNW) was a joint COVID recovery initiative among a number of business associations in New Westminster, to encourage locals to visit the city to explore, shop, eat, and play. Partner associations included the City of New Westminster, New West Chamber of Commerce, Downtown New West, Uptown Business Association, and Arts New West. In 2022, RDNW wanted to launch an influencer campaign and needed assistance with project coordination.

Project Objective

To develop and execute an influencer campaign on behalf of ReDiscover New West.

Project Results

Created and managed the @rediscovernewwest Instagram for nine months.
Curated and created content for @rediscovernewwest.
Coordinated a nine-month influencer campaign, including recruiting and managing 14 influencers, creating the agreements, overseeing content schedule, collecting analytics, facilitating campaign meetings, liaising between partner associations, and coordinating payments.
Created original content via @vanfoodies (example on Instagram and TikTok)
Generated close to 225,000 impressions through the influencer campaign with an average 9.6% engagement rate per influencer post.