Tag: New Westminster

Uptown Live 2024

Posted on by Kumquat Marketing

Uptown Live 2024 Promotion

Type of Project

Integrated Marketing Plan, Publicity, Media Relations, Content Development, Social Media, Media Buying, Contractor Management

 

 

 

About the Project

Since 2012, Uptown Live has been one of the signature street festivals in New Westminster. Taking over Uptown New West near 6th Street and 6th Avenue for one summer day, the event includes live music on multiple stages, plus interactive exhibits, local artisans, food vendors, and fun for everyone.

Project Objective

To manage the marketing and promotion of Uptown Live 2024

Project Deliverables & Results

  • Created and curated social media content, and engaged with the community, over the event promotion period.
  • Created social media advertising campaigns and monitored results.
  • Coordinated social media giveaways with key partners.
  • Distributed two press releases to announce event dates and musician line-up.
  • Identified media outlets for ad buys and negotiated media sponsorship, including Z95.3 and New West Record, to more than double the ad investment.
  • Successfully negotiated to have Z Squad and Taylor Swift “Sign The Car” on location, which prompted additional social media and on-air mentions via Z95.3.
  • Submitted event details for listing with digital and traditional media
  • Coordinated with other contracted marketing vendors (e.g. graphic designer and web developer) to execute all marketing activities.
  • Provided live social media coverage throughout the event.
  • Supervised two volunteer photographers on location.

Uptown Live Announces Musician Line-up

Posted on by Kumquat Marketing

 

The Funk Hunters Headlines Uptown Live on July 27

June 6, 2024, New Westminster, BC — The Funk Hunters, Side One, Sambacouver and Andrew Allen – these artists will hit the main stage in Uptown New West on July 27. Uptown Live is excited to announce the full musician line-up for the free street music festival.

In a sea of carbon-copy producers, The Funk Hunters have cultivated their signature sound by creating forward-thinking electronic music that is influenced by old school funk, soul and hip-hop. Side One is a unique band that can play just about every genre of music imaginable to get you on the dance floor. Pioneers of Brazilian music in Vancouver, Sambacouver brings the most vibrant rhythms of Brazilian carnival music. With his dynamic performances and engaging stage presence, singer-songwriter Andrew Allen has toured with some of the biggest names in the music industry.

“We have multiple stages throughout the festival grounds with live music all evening long,” says Bart Slotman, President of the Board for the Uptown Business Association (UBA), the non-profit business association hosting Uptown Live. “We are thrilled with this line-up and we can’t wait!”

Continue reading “Uptown Live Announces Musician Line-up” →

Uptown Live Announces 2024 Event Date

Posted on by Kumquat Marketing

 

Uptown Live Returns July 27, 2024

May 10, 2024, New Westminster, BC — Uptown Live is back! Presented by TD Bank Group, the 13th Annual Uptown Live returns on Saturday, July 27, 2024, at the intersection of 6th Street and 6th Avenue in New Westminster.

“We are shaking things up this year,” says Bart Slotman, President of the Board for the Uptown Business Association (UBA), the non-profit business association for the uptown neighhourhood of New West. UBA has hired a new event management company, Mind Over Mountain Event Co., to oversee the production of Uptown Live. “The event will be from 4:00pm to 9:30pm, with an incredible line-up of music and entertainment sure to keep the crowd on their feet all evening long.”

In addition to live music on multiple stages, Uptown Live will have interactive community exhibits, local artisan vendors, a wide selection of tasty food trucks, as well as fun and entertainment for everyone. All conveniently located in the walkable, transit-accessible neighbourhood of Uptown New West that is also filled with unique local businesses and restaurants.

Continue reading “Uptown Live Announces 2024 Event Date” →

Tourism New Westminster’s New Executive Director

Posted on by Kumquat Marketing

 

Tourism New Westminster Appoints New Executive Director

June 22, 2023, New Westminster, BC — Tourism New Westminster is excited to announce the appointment of its new Executive Director, Gerardo Corro, an industry veteran with a wealth of experience and a fervor for promoting tourism. With this exciting addition, Tourism New West is poised to take the city’s tourism industry to new heights.

Corro brings over two decades of tourism and hospitality experience to New Westminster. He has spearheaded successful tourism initiatives, fostered collaborative partnerships, and developed comprehensive strategies for various destinations around the world. His track record has proven to drive growth and generate exceptional results, through leveraging the unique charm and cultural heritage of the destinations while preserving their authenticity and integrity.

Continue reading “Tourism New Westminster’s New Executive Director” →

ReDiscover New West Campaign

Posted on by Kumquat Marketing

ReDiscover New West Campaign

Call for RDNW influencers

Type of Project

Collab with VanFoodies, Content Development, Social Media, Influencer Campaign

 

 

 

About the Project

#ReDiscoverNewWest (RDNW) was a joint COVID recovery initiative among a number of business associations in New Westminster, to encourage locals to visit the city to explore, shop, eat, and play. Partner associations included the City of New Westminster, New West Chamber of Commerce, Downtown New West, Uptown Business Association, and Arts New West. In 2022, RDNW wanted to launch an influencer campaign and needed assistance with project coordination.

Project Objective

To develop and execute an influencer campaign on behalf of ReDiscover New West.

Project Results

  • Created and managed the @rediscovernewwest Instagram for nine months.
  • Curated and created content for @rediscovernewwest.
  • Coordinated a nine-month influencer campaign, including recruiting and managing 14 influencers, creating the agreements, overseeing content schedule, collecting analytics, facilitating campaign meetings, liaising between partner associations, and coordinating payments.
  • Created original content via @vanfoodies (example on Instagram and TikTok)
  • Generated close to 225,000 impressions through the influencer campaign with an average 9.6% engagement rate per influencer post.