BC Ale Trail

Visiting Vancouver’s North Shore Ale Trail

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

BC Ale Trail promotes self-guided itineraries that highlight BC craft breweries and the super, natural landscapes that surround them.

Project Objective

To go on a 3-day trip to explore Vancouver’s North Shore Ale Trail, and create social media and blog content to promote 17 destinations on the itinerary.

Project Results

 

Chilean Fresh Fruit Association

Muscat Grapes from Chile

Muscat Grapes from Chile

Type of Project

Collab with VanFoodies, Content Development, Food Photography, Social Media

 

 

 

About the Project

Chile offers a variety of fresh fruit available for purchase in Canada

Project Objective

To develop visual content to inspire consumption of fresh fruit from Chile

Project Results

  • Created fun and unique ways to use Chilean fruit 
  • Produced a series of content to share on VanFoodies’ channels, including blog and social media posts, to highlight Chilean fruit
  • Average social media engagement rate of over 9%

 

Yue Restaurant Dim Sum Tasting

 

Type of Project

Event Planning, Media Relations, Public Relations, Social Media

 

 

 

About the Project

Yue Restaurant wanted to increase brand awareness in the mainstream market and broaden its reach to a younger demographic

Project Objective

To organize a dim sum tasting with local bloggers and influencers, and to introduce some Chinese New Year menu items 

Project Results

  • Hosted 20 local food bloggers, influencers and industry partners
  • Generated more than 100 Instagram posts and stories, as well as 13 blog posts 
  • Instagram following increased by close to 200% within 15 days of the tasting