Special Dinner Menus at Yue Restaurant to Ring in the Year of the Rat

January 19, 2020, Richmond, BC — Lunar New Year is a time for families to get together and celebrate. Yue Restaurant has put together a number of prix fixe menus for ten people as well as a la carte options. Many dishes are named thoughtfully in Cantonese with symbolic meaning such as prosperity, success and happiness.

Yue Restaurant Dim Sum Tasting

Type of Project

Event Planning, Media Relations, Public Relations, Social Media

About the Project

Yue Restaurant wanted to increase brand awareness in the mainstream market and broaden its reach to a younger demographic

Project Objective

To organize a dim sum tasting with local bloggers and influencers, and to introduce some Chinese New Year menu items

Project Results

Hosted 20 local food bloggers, influencers and industry partners
Generated more than 100 Instagram posts and stories, as well as 13 blog posts
Instagram following increased by close to 200% within 15 days of the tasting