Yue Restaurant Dim Sum Tasting
Type of Project
Event Planning, Media Relations, Public Relations, Social Media
About the Project
Yue Restaurant wanted to increase brand awareness in the mainstream market and broaden its reach to a younger demographic
Project Objective
To organize a dim sum tasting with local bloggers and influencers, and to introduce some Chinese New Year menu items
Project Results
- Hosted 20 local food bloggers, influencers and industry partners
- Generated more than 100 Instagram posts and stories, as well as 13 blog posts
- Instagram following increased by close to 200% within 15 days of the tasting
