Yue Restaurant Dim Sum Tasting

 

Type of Project

Event Planning, Media Relations, Public Relations, Social Media

 

 

 

About the Project

Yue Restaurant wanted to increase brand awareness in the mainstream market and broaden its reach to a younger demographic

Project Objective

To organize a dim sum tasting with local bloggers and influencers, and to introduce some Chinese New Year menu items 

Project Results

  • Hosted 20 local food bloggers, influencers and industry partners
  • Generated more than 100 Instagram posts and stories, as well as 13 blog posts 
  • Instagram following increased by close to 200% within 15 days of the tasting