Posted on by Kumquat Marketing

Mid-Autumn Moon 2019

Speeches at Mid-Autumn Moon 2019
Speeches at Mid-Autumn Moon 2019

 

Type of Project

Copywriting, Content Development, Media Relations, Public Relations, Social Media

 

 

 

About the Project

This year’s annual Mid-Autumn Festival celebration at Dr. Sun Yat-Sen Classical Chinese Garden also included an announcement of the garden’s new Artist-In-Residence program

Project Objective

To create and execute a marketing, promotional and PR plan for the Mid-Autumn Moon Event on September 13, 2019, as well as the garden’s new Artist-In-Residence program

Project Results

  • A $0-budget plan that not only utilized client’s own website, e-newsletter and social media, but also resulted in earned exposure with more than 30 digital and traditional media outlet
  • Developed event description, social media content, media advisory and press release
  • Responded to media inquiries and coordinated interviews
  • On-site media liaison at the event
  • Media coverage included CBC Radio, CBC News, Spice Radio, Ming Pao and Sing Tao
  • Event attendance exceeded the target by 40%