BC Ale Trail
Visiting Vancouver’s North Shore Ale Trail
Type of Project
Collab with VanFoodies, Content Development, Food Photography, Social Media
About the Project
BC Ale Trail promotes self-guided itineraries that highlight BC craft breweries and the super, natural landscapes that surround them.
Project Objective
To go on a 3-day trip to explore Vancouver’s North Shore Ale Trail, and create social media and blog content to promote 17 destinations on the itinerary.
Project Results
- Created a 30-second video for BC Ale Trail and Vancouver’s North Shore to use as an introduction
- Created Instagram posts and stories documenting the 3-day trip in North Vancouver
- Wrote one blog post that summarized the trip
- Provided minimum 2 photos per location
- Generated 25,000 impressions, 14,000 views and 462 engagements over 71 assets
