#WeAreTourism Movement
Type of Project
Copywriting, Content Development, Social Media
About the Project
A grassroots social media movement supported by Metro Vancouver Tourism and Hospitality Response and Recovery Task Force
Project Objective
To develop content to inspire the general public to support tourism and hospitality businesses in Metro Vancouver by communicating the impact of COVID-19 on the industry as well as significance of tourism to the economy.
Project Results
- Coordinated interviews with more than 20 businesses across Metro Vancouver
- Developed web articles for each interviewed business
- Assisted with developing social media tool kits for easy sharing
- Sample articles: