#WeAreTourism Movement

#WeAreTourism interview at Mackin House Coquitlam
#WeAreTourism interview at Mackin House Coquitlam


Type of Project

Copywriting, Content Development, Social Media




About the Project

A grassroots social media movement supported by Metro Vancouver Tourism and Hospitality Response and Recovery Task Force

Project Objective

To develop content to inspire the general public to support tourism and hospitality businesses in Metro Vancouver by communicating the impact of COVID-19 on the industry as well as significance of tourism to the economy. 

Project Results



Arun Subramanian, Director, Industry Health & Safety of go2HR and Bill Senghera, Business Consultant/Risk Manager of White Spot
Arun Subramanian, Director, Industry Health & Safety of go2HR and Bill Senghera, Business Consultant/Risk Manager of White Spot

White Spot Wins Award For Putting Employees and Workplace Safety First

March 6, 2020, Victoria, BC — White Spot Limited has won the coveted 2020 Employees First Award, presented last night at the BC Tourism Industry Conference. The award is sponsored by go2HR, BC’s tourism human resource association, as part of the 2020 Tourism Industry Awards.

The Employees First Award recognizes a British Columbia tourism and hospitality industry employer that has upheld high standards of excellence in occupational health & safety and human resource management practices. BC’s own restaurant chain since 1928, White Spot ensures a positive and safe work environment across all of its locations, under a strong leadership team led by its President, Warren Erhart.

Continue reading “White Spot Wins Employees First Award”


Krista Bax
Krista Bax

Krista Bax to Lead BC’s Tourism HR Association with a Fresh Perspective

February 25, 2020, Vancouver, BC — go2HR — BC’s tourism human resource association — is pleased to announce the appointment of Krista Bax to the role of CEO. Krista is poised to lead the organization on an exciting new path forward after going through significant organizational changes last year.

Krista brings more than 20 years of experience in various strategic leadership roles. Prior to joining go2HR, she was the Senior Vice President, Western Canada of Context, a strategic engagement and communications firm. From 2009-2017, Krista held senior positions at the Asia Pacific Gateway Skills Table, and was promoted to Executive Director in 2014. Krista also has extensive experience in occupational health and safety, primarily in the forestry industry. She holds a MBA and B.Sc. from the University of Alberta, and she has completed the Not-for-Profit Program developed by the Institute of Corporate Directors and the University of Toronto’s Rotman School of Management.

Continue reading “go2HR Names New CEO”