Jonathan Desmond Photography

Jonathan Desmond Wong (right) interviewed by Omni TV
Jonathan Desmond Wong (right) interviewed by Omni TV


Type of Project

Media Relations, Public Relations




About the Project

A new photography book, titled “I Was Lured Into A Tea Shop“, released by Jonathan Desmond Wong, a local documentary photographer

Project Objective

To handle the media relations activities related to the book launch, which include composing and distributing a press release to announce the book launch; curating a media list; handling media inquiries and arranging interviews; and tracking media coverage.

Project Results

  • Tailored the press release and headline to niche media outlets
  • Coordinated interview requests with local newspaper, magazine and TV stations
  • Contributed to the 35% increase in visits to client’s website
  • Sample media coverage:

“Working with Joyce at Kumquat Marketing was a splendid experience. Joyce took a lot of time to help frame the project, outline some marketing objectives and provide a very detailed yet streamlined approach to marketing of my book “I Was Lured Into A Teashop”. She is very eager and passionate about marketing and will definitely help keep you on track to ensure that your marketing goals are being pushed towards.

Joyce is an amazing person to work with and I look forward to working with her again when another project comes up and I need a helping hand in getting the marketing off the ground.”

Jonathan Desmond Wong